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financial

November 19, 2004

Brand Maximization Key to Kmart, Sears Future

NEW YORK — When it comes to the future of Kmart’s and Sears’ combined roster of apparel brands, the whole is anticipated to be greater than the sum of its parts. That’s because the deal spells a way to quickly offer...

By WWD Staff

financial/news

NEW YORK — When it comes to the future of Kmart’s and Sears’ combined roster of apparel brands, the whole is anticipated to be greater...

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Brand Maximization Key to Kmart, Sears Future

NEW YORK — When it comes to the future of Kmart’s and Sears’ combined roster of apparel brands, the whole is anticipated to be greater than the sum of its parts. That’s because the deal spells a way to quickly offer...

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