Bloomingdale's Moves: Spring, Doroff Promoted To Boost Chain's Growth

Bloomingdale's is pumping up its top brass to help drive the department store chain's growth. Tony Spring has been promoted to president, and Frank Doroff has risen to vice chairman.

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Bloomingdale's also has been enhancing its image by increasing its stable of designer and upscale labels over the last few years. "Our average unit retail has been growing 8 to 10 percent each season," Doroff noted.

Among the labels recently added are Lisa Perry, who designs Sixties-inspired dresses and shifts retailing for $1,000, and Helmut Lang. Doroff added that Bloomingdale's contemporary business remains "the backbone" of rtw. "We had a very good year with Juicy Couture," he said, also citing Marc by Marc Jacobs, Diane von Furstenberg, Theory, James Perse, Nanette Lepore, Milly and premium denim.

There has not been a vice chairman at Bloomingdale's since 1991, when Lester Gribetz held the title.

Unlike Spring, Doroff has long been a merchant. He began his career in 1972 as an executive trainee with Macy's and quickly ascended the ranks to senior vice president and general merchandise manager for rtw in 1979. From 1983 to 1988, he was a top merchant at Bullock's, which eventually merged into Macy's. Subsequently, he was chairman of Federated and Allied Merchandising Services, and chairman of Bonwit Teller. He joined Bloomingdale's in 1991 as executive vice president and gmm for rtw, fashion accessories and intimate apparel.

Spring began his career at Bloomingdale's in 1987 as an executive trainee in the White Plains store and went on to buying positions in home furnishings. In 1995, he was promoted to senior vice president for home furnishings, and two years later became senior vice president of marketing. He was elevated to executive vice president, added the direct businesses and restaurants to his responsibilities and rose to senior executive vice president before assuming his most recent post.
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