The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. A Who’s Who of the cosmetics industry, these companies weigh in at $176.18 billion.
Firms are listed by their parent company and ranked by beauty sales for the 2010 calendar year. For companies whose fiscal year did not run from January 1, 2010, to December 31, 2010, estimates were calculated. All sales figures were either obtained from the companies or generated with the help of industry sources.
For this list, “beauty” includes fragrance, makeup, skin care, sun care, hair care, deodorant, plus cellulite and shaving products. It does not take into account bar soaps, razors, toothpastes, foods and diet foods, medicines, vitamins or detergents. Beauty revenues only include sales of beauty products each firm manufactures and not business from private label lines or products it might distribute for other firms. Year-on-year percentage changes are in real terms, not on a like-for-like basis, and non-U.S.-based companies’ sales are converted into dollars according to the average yearly exchange rates for 2010.
The total $176.18 billion of sales generated by the top 100 companies was up 25.1% year-on-year. Nevertheless, much of the difference stems from exchange rate fluctuations, with growth rates in local currencies generally being more modest.
The vast majority of companies—83—increased their sales, while 39 registered double-digit growth. Of the 15 posting revenue declines, seven were from Japan, which highlights the ongoing slump in consumer confidence there.
Reflecting the high growth levels of many companies on the list, the smallest firms were significantly larger than those in last year’s ranking. For instance, the 100th-ranked firm generated $122.7 million, versus $112.5 million in the 2009 edition, or a 9.2% increase.
There wasn’t much major mergersand- acquisitions activity in 2010, although two players were knocked off the ranking since they were bought: Bare Escentuals, which was snapped up by Shiseido in 2010 for $1.7 billion, and Sara Lee, whose €1.28 billion takeover by Unilever was completed last year.
Geographically speaking, some companies in emerging markets maintained a blistering growth rate: In Brazil, Natura’s revenues rose 21.1% and Hypermarcas’ sales spiked 97.8%, for example. Meantime, in India, Dabur India’s revenues grew 10.4%.
Edited by Jennifer Weil. Compiled by Alex Wynne. With contributions from Susan Stone (Berlin); Poul Funder Larsen (Copenhagen); Nina Jones (London); Rachel Brown (Los Angeles); Kerry Olsen and Filippo Brachetti (Milan); Pete Born, Faye Brookman, Andrea Nagel, Julie Naughton and Molly Prior (New York), and Michael Kepp (Rio de Janeiro).
Edited by Jennifer Weil. Compiled by Alex Wynne. With contributions from Susan Stone (Berlin); Poul Funder Larsen (Copenhagen); Nina Jones (London); Rachel Brown (Los Angeles); Kerry Olsen and Filippo Brachetti (Milan); Pete Born, Faye Brookman, Andrea Nagel, Julie Naughton and Molly Prior (New York), and Michael Kepp (Rio de Janeiro).
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