Estée Lauder has a new tool for women shopping on its Web site, esteelauder.com: its Virtual Makeover Widget, which the company claims is the first-ever branded makeup widget of its kind that allows online customers see how makeup products will look on their own face before buying.

Launched on Aug. 17, users are now able to download the Estée Lauder Virtual Makeover Widget to their social media page or desktop, and upload their own photo to see what shades work best for them. The technology allows users to road test the Estée Lauder makeup collection, instantly applying “one-click looks” from current advertising campaigns and new color collections.

“In today’s online arena, consumers want to engage and interact with people, companies and brands, and the Estée Lauder Virtual Makeover Widget allows us to do so in a new and exciting way. The widget will be updated continually with the newest makeup products, special promotions and updates to keep users engaged and informed about the Estée Lauder brand,” said Elana Drell Szyfer, senior vice president of global marketing for Estée Lauder.