Dior Eyes New Consumers With Sport - Beauty Industry and Products News - WWD.com

Dior Eyes New Consumers With Sport

Dior Eyes New Consumers With Sport

by Jennifer Weil

Posted Friday August 01, 2008

Last Edited Saturday August 02, 2008

From WWD Issue 08/01/2008

PARIS — Parfums Christian Dior hopes to tap into a casual Zeitgeist — and a new male consumer — with Dior Homme Sport, due out this fall.

The fragrance from...
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