WWD.com/beauty-industry-news/color-cosmetics/procter-gamble-to-phase-out-max-factor-in-us-2158155
color-cosmetics
color-cosmetics

June 4, 2009

P&G to Phase Out Max Factor in U.S.

color-cosmetics/news

Global appeal just couldn't carry Max Factor in the U.S. any longer.

Procter & Gamble Co. is discontinuing the U.S. distribution of Max Factor, which was founded in the Forties as the...