WWD.com/beauty-industry-news/body-care/caswell-massey-revamps-digital-presence-5981224

body-care

June 21, 2012

Caswell-Massey Revamps Digital Presence

As part of an ambitious agenda to renew the 260-year-old franchise, the personal care company is launching three new brands this fall.

By Pete Born

body-care/news

Caswell-Massey, an 18th-century personal care brand founded 24 years before the Declaration of Independence was signed, has struck a spark of rebirth. And it happened on the ultimate 21st-century launchpad...

Caswell-Massey Revamps Digital Presence

As part of an ambitious agenda to renew the 260-year-old franchise, the personal care company is launching three new brands this fall.

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