WWD.com/beauty-industry-news/body-care/calgon-taps-social-media-chatter-for-new-products-5799387
body-care
body-care

March 15, 2012

Calgon Taps Social Media Chatter for New Products

Women on the brand’s Facebook page passionately post about their favorite scents.

body-care/news

NEW YORK — Calgon devotees have taken to social media to lobby for their favorite scents that they don’t want to see — in the spirit of the brand’s tag line...

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