Beauty Features

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Almay Takes Time-Off for Anti-Aging

NEW YORK -- Rather than addressing the anti-aging category with an alpha-hydroxy acid product, as many mass market firms are doing, Almay is sticking with its hypoallergenic angle.

In April, the company will launch Time-Off, an anti-aging line...

London Surges Ahead, but U.K. Slumps Overall

LONDON -- London department stores reported that sales of prestige skin care products grew by 20 to 30 percent last year, and they see no end to the boom in 1994.

"We are seeing our treatment business explode," said Hilary Dart, perfumery buyer...

Steve Rohr and John Avolio Shift into Studio Gear

NEW YORK -- The former distributors of MAC, which made a splash as a line aimed at professional makeup artists, have launched their own professional brand, Studio Gear.

The new line, which consists of 28 brushes as well as a range of color...

Southeast Consumers Seek Simple Items, Quick Results

ATLANTA -- Rehydrate, refirm and regenerate -- these are the buzzwords that are creating consumer interest and spurring treatment sales in the Southeast, say retailers.

The merchants stressed that customers want quick-working,...

Wella Plans International Push

DARMSTADT, Germany -- The Wella Group, a powerhouse in professional hair care products, is now striving to become a major global player in retail products.

Bolstered by recent strategic acquisitions, the company is attempting to build on its...

At the Counter

NEW YORK -- When Elizabeth Arden launched Alpha-Ceramide last month, it took alpha-hydroxy acid skin care to a new level: The company claims the item has the highest AHA concentration of any product in department stores.

While Arden hopes...

St. Ives Finds Tubes Pack Appeal

NEW YORK -- For St. Ives, a product's container has become as important as its contents.

The company, which previously marketed products in large jars and bottles, is now focusing on tubes.

"When we first ventured into skin care in the...

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