Beauty Features
FMG Trying to Bridge Gap From Mass to Class
NEW YORK -- The Fragrance Marketing Group is trying to straddle the mass-class divide.
As the lines between those outlets continue to blur, the Miami-based firm is pursuing a strategy of selling some fragrances to both kinds of stores. Only the...
— Mar 25, 1994
Beauty Scoop: Polo Sport Launch Heading for Orbit
NEW YORK -- Ralph Lauren's newest men's fragrance, Polo Sport, was introduced a month ago amid snowstorms. It is now blossoming with the possibility of launch records.
Although executives dec-lined to share the sales figures, sources indicate...
— Mar 25, 1994
Fragrance Firms Start Making Scents
NEW YORK -- The mass fragrance market, dry as a desert last year, is finally getting some rain.
While an unusually small number of scents were launched in 1993, new entries have already been introduced or are on the way this year from...
— Mar 25, 1994
Mincing No Words, Dehecq Says Sanofi is Not Available
PARIS -- Jean-Francois Dehecq, head of pharmaceutical giant Elf-Sanofi, has made one thing absolutely clear -- his cosmetics business is not for sale.
In an apparent move to quash speculation in the French press, Dehecq made a surprise...
— Mar 25, 1994
Fornas Gets a New Post at Cartier
PARIS -- In a move to build its fragrance business, Cartier has hired Bernard Fornas, currently director of marketing and international development at Guerlain, to become international marketing director of fragrances and accessories, a new...
— Mar 25, 1994
Estee Lauder Sunfilter: Let Us Spray
NEW YORK -- In the sun care business, form can be as important as function.
That will be part of the message next month when Estee Lauder USA introduces two new nonchemical sunscreens in popular spray form, along with a sun block pour for...
— Mar 25, 1994
Giorgio Flaps its Wings for Men
NEW YORK -- Giorgio Beverly Hills is determined to make the master brand concept fly.
Giorgio for Men and Red for Men -- the company's two previous attempts to expand the success of its women's brands to the men's market -- had mixed results....
— Mar 25, 1994
