Beauty Features

Beauty

Beauty Features

Page 450 of 451

Arden's Game Plan For Alpha-Ceramide

NEW YORK -- Elizabeth Arden has such ambitious sales expectations for Alpha-Ceramide, its upcoming skin care introduction, that it has given the product a nickname: The White Diamonds of skin care.

With an unusually large advertising and...

Beauty Casting for a Security Net

NEW YORK -- The mass beauty industry is looking for a better way to handle the thorny problem of pilferage, especially of high-ticket prestige fragrances and skin care.

The search is on for a universal technology that will take the pressure off...

Egoiste Platinum Polished For Bow

NEW YORK -- When the high-decibel 1991 U.S. launch of its men's fragrance Egoiste fizzled in less than a year, Chanel had to decide whether to write off the estimated $9 million it had spent promoting the brand or try to cash in on the hype it had...

Lamia Out as Revlon VP

NEW YORK -- Joseph S. Lamia, executive vice president of sales at Revlon North America, has left as part of a management streamlining.

"Joe's position was eliminated in an effort to bring management closer to our retail accounts," said a Revlon...

L'Oreal Taking Aim At P&G

NEW YORK -- Cosmair is making its first major attempt to loosen Procter & Gamble's grip on the hair care category with a new shampoo and conditioner called Hydravive Performance.

The effort by Cosmair -- the New York-based licensee of...

Chanel Plans to Unveil Upgraded Lift Serum

NEW YORK -- Lift Serum might be Chanel Beaute's best-selling makeup or treatment product worldwide, but the company thinks it can do much better -- nearly twice as well, in fact.

In March, Chanel will introduce an improved version of...

Perfumania Merger With Revlon Unit Off

NEW YORK -- Plans to merge Revlon's Prestige Fragrance & Cosmetics subsidiary into Perfumania Inc. have been dropped. Instead, the companies are considering the sale of Perfumania's retail business to Revlon Consumer Products Corp.

Ilia...

Report On L'Oreal Rekindles An Old Controversy

PARIS -- L'Oreal is back on the firing line.

The completion on Nov. 2 of a long-awaited report concluding that the cosmetics giant broke French laws by cooperating with an Arab League boycott against Israel has reignited a nasty three-year...

Chains Get Out-Discounted At Christmas

NEW YORK -- For the second year in a row, dreams of double-digit Christmas gains by mass market retailers were dashed by aggressive discounting at department stores as well as new competition from apparel off-pricers.

Drug and discount store...

Ultima's New Mascara: Falsies

NEW YORK -- Ultima II is out to thicken its mascara business with its fourth addition to the category.

The new product, Falsies, will hit stores in mid-March in Blackest Black, Blackest Brown and Blackest Blue at $12.50 per tube.

"Right...

Sasson Preparing Oo-La-La, The Scent

NEW YORK -- Starting next fall, the phrase "oo-la-la" is expected to mean more than commercials for Sasson jeans. It will also be the name of a new women's fragrance.

Sasson Licensing Corp., the holding company for the Sasson label, has...

Beauty Scoop: Guerlain's Game Of The Name

NEW YORK -- Patrick Waterfield, the recently named president and chief executive officer of Guerlain Inc., knows the power of a name. He also knows when it's absent.

Although he's been in the post only since November, Waterfield already has a...

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