Women’s Wear Daily
04.23.2014
beauty-features
beauty-features

WWD Beauty Team Taking on NYFW With Google Glass

Reporters will be using the device, which is now in testing mode, to cover the backstage action during New York Fashion Week.

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WWD BEAUTY TEAM TEAKING ON NYFW WITH GOOGLE GLASS: Beauty journalism has a new weapon. While covering the backstage action during New York Fashion Week, WWD’s team of reporters will be armed with Google Glass. The $1,500 device, which is now in testing mode and not yet sold at retail, will allow the team to capture videos on the fly and create other interactive content, including GIFs, from behind the scenes. “Through the use of Glass and the Google+ Auto Awesome Photos feature, editors can have a unique way to capture their backstage experience this [NYFW],” said Bette Ann Schlossberg, Google+ Lifestyle partnerships manager. “WWD readers can truly see what the editors are seeing.”

Visit WWD's Glass Menagerie Here >>

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