WWD.com/beauty-industry-news/beauty-features/volume-is-key-for-new-cover-girl-mascara-485304

beauty-features

August 31, 2007

Volume Is Key for New Cover Girl Mascara

In a bid to nail down the number-two position in mascara, and to steal the coveted spot from the L'Oréal Paris brand, Procter & Gamble Co. is expanding its rapidly growing Cover Girl mascara franchise with LashBlast.

By Andrea Nagel

beauty-features/news

In a bid to nail down the number-two position in mascara, and to steal the coveted spot from the L'Oréal Paris brand, Procter & Gamble Co. is...