WWD.com/beauty-industry-news/beauty-features/ultima-s-new-mascara-falsies-1154102
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Ultima's New Mascara: Falsies

NEW YORK -- Ultima II is out to thicken its mascara business with its fourth addition to the category.The new product, Falsies, will hit stores in mid-March in Blackest Black, Blackest Brown and Blackest Blue at $12.50 per tube."Right...

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