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beauty-features
beauty-features

January 7, 1994

Ultima's New Mascara: Falsies

NEW YORK -- Ultima II is out to thicken its mascara business with its fourth addition to the category.The new product, Falsies, will hit stores in mid-March in Blackest Black, Blackest Brown and Blackest Blue at $12.50 per tube."Right...

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beauty-features/news
NEW YORK -- Ultima II is out to thicken its mascara business with its fourth addition to the category.

The new product, Falsies, will hit stores in...

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