The L’Oréal Connection: Firm Seeks Brand Boost With Move Into Retail

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“When I joined here, we didn’t want to sell Wal-Mart. Why not? Well, they didn’t have the assortment we wanted. I had big screaming matches with people.”

How things have changed.

— With contributions from Carrie Melago

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The L’Oréal Connection: Firm Seeks Brand Boost With Move Into Retail

L’Oréal’s consumer products group president said the $2.5 billion unit must maintain the individuality of its brands to compete with top...

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