WWD.com/beauty-industry-news/beauty-features/the-beauty-begins-to-lighten-up-1159485
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The Beauty Begins to Lighten Up

NEW YORK -- In new efforts to reach reluctant consumers, prestige fragrance firms are experimenting with lighter, less-expensive scents, as well as seasonal items with limited availability.A case in point: Elizabeth Arden's Sunflowers, a...

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