WWD.com/beauty-industry-news/beauty-features/st-ives-finds-tubes-pack-appeal-1154579
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St. Ives Finds Tubes Pack Appeal

NEW YORK -- For St. Ives, a product's container has become as important as its contents.The company, which previously marketed products in large jars and bottles, is now focusing on tubes."When we first ventured into skin care in the...

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