WWD.com/beauty-industry-news/beauty-features/scented-bath-items-sweeten-mass-sales-1153002
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beauty-features

Scented Bath Items Sweeten Mass Sales

NEW YORK -- While the mass fragrance market has been lackluster lately, scented products of a different sort are selling quite well."Fragrance is probably the single motivating factor behind impulse purchases such as bath and body products,"...

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