Women’s Wear Daily
04.16.2014
beauty-features
beauty-features

Reality Show Success Spurs Sunset Tan Growth

Sunset Tan is going national. The L.A.-based company is capitalizing on the spotlight provided by the E network to peddle its brand of tanning salon to franchisees.

beauty-features/news
LOS ANGELES — Sunset Tan is going national.

The L.A.-based company is capitalizing on the spotlight provided by the E network to peddle its brand of tanning salon to franchisees. The six-unit chain is expected to balloon to 50 units within a year and 400 to 500 in the next three to four years, according to Sunset Tan co-founder Jeff Bozz.

"The show [is] a major platform for us and pushed everything faster," said Bozz of the reality show series that was originally developed in 2006 about running Sunset Tan. "We are putting our seat belts on and holding on."

Franchise locations are planned for Florida, Arizona, Texas and California, where Sunset Tan has been concentrated to date. Units range from 1,500 to 1,800 square feet, have up to 10 treatment rooms and are ideally placed in high-end strip malls. Bozz reported that there are already 1,300 franchisee applicants.

Bozz said he, fellow founder Devin Haman and Larry Rudolph, who also is president of ReignDeer Entertainment, each retain equal shares of the franchise operating company. George Maloof, who helms the Maloof family's flotilla of properties, including the Palms Hotel and Casino in Las Vegas and the National Basketball Association's Sacramento Kings, holds a small stake in the company. A Sunset Tan is slated to enter the Palms later this year.

Also on the docket for Sunset Tan is expanding its product lineup and launching an apparel line. Manufactured by California Tan, Sunset Tan sells four stockkeeping units of indoor tanning products that range in price from $90 to $110. An outdoor line is set to debut this month, with four sku's sold at yet-to-be-determined prices aimed at retailers such as Walgreens, as well as Sunset Tan salons.

Maui and Sons developed the Sunset Tan apparel, which is also scheduled for a January release. The 30-sku collection features tank tops, bikinis, shorts, sweatpants, hats and sandals that run from $15 to $100.
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