June 10, 1994
Rating the Ads: From Sensual to Self-Indulgent
NEW YORK -- As store counters grow increasingly crowded, fragrance manufacturers are relying more and more on expensive advertising campaigns to cut through the clutter and get their messages across to the consumer.To rate this hyperactive...
Archive subscription required
This article is for WWD.com subscribers
Please log in or subscribe to WWD to continue readingSubscribe Now