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March 4, 1994

QVC Aims to Build Loyal Beauty Clientele

NEW YORK -- Cocktail party chit-chat about QVC Network can easily turn to dollars-per-minute bravado, but the TV shopping operation is trying to go beyond the quick hit.QVC wants to become a buy-anytime business in cosmetics."In order...

By Julie L. Belcove

beauty-features/news

NEW YORK -- Cocktail party chit-chat about QVC Network can easily turn to dollars-per-minute bravado, but the TV shopping operation is trying to go beyond...

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QVC Aims to Build Loyal Beauty Clientele

NEW YORK -- Cocktail party chit-chat about QVC Network can easily turn to dollars-per-minute bravado, but the TV shopping operation is trying to go beyond the quick hit.QVC wants to become a buy-anytime business in cosmetics."In order...

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