Patrice Béliard: Going to Extremes

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In 2007, I arrived in Milan as the newly appointed general manager of BPI’s Italian subsidiary. Far from a backwater, the Italian fragrance market, despite its small size, is one of the company’s...

Patrice Béliard: Going to Extremes

The president of Beauté Prestige International USA tells why a trip to one of the coldest places on earth was the perfect way to fire up his team.

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