WWD.com/beauty-industry-news/beauty-features/one-season-scents-get-a-shot-1152221
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beauty-features

One-Season Scents Get a Shot

PARIS -- In an industry that hungers for the longevity of a Chanel No. 5 or a Shalimar, a new concept is emerging -- a one-shot scent meant to last only a season.Escada snared the attention of European retailers last year with a novel...

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