Women’s Wear Daily
04.17.2014
beauty-features
beauty-features

One-Season Scents Get a Shot

PARIS -- In an industry that hungers for the longevity of a Chanel No. 5 or a Shalimar, a new concept is emerging -- a one-shot scent meant to last only a season.Escada snared the attention of European retailers last year with a novel...

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