beauty-features
beauty-features

New Goutal Strategy: One Scent at a Time

NEW YORK -- Annick Goutal is carving a separate identity for each of its 16 scents.Based on the success of a promotion last year for Gardenia Passion, the company has adopted a new marketing strategy that will focus on a different brand every...

By
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false