NEW YORK -- Annick Goutal is carving a separate identity for each of its 16 scents.
Based on the success of a promotion last year for Gardenia...
beauty-features
beauty-features
April 15, 1994
New Goutal Strategy: One Scent at a Time
NEW YORK -- Annick Goutal is carving a separate identity for each of its 16 scents.Based on the success of a promotion last year for Gardenia Passion, the company has adopted a new marketing strategy that will focus on a different brand every...
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