WWD.com/beauty-industry-news/beauty-features/networking-arden-angles-toward-tv-assessing-her-assets-stargazing-1154031
beauty-features
beauty-features

Networking: Arden Angles Toward TV ... Assessing Her Assets ... Stargazing

ARDEN ANGLES TOWARD TV: The fragrance industry uses QVC and the Home Shopping Network primarily to sell off older scents, saving the newest launches for department and specialty stores.But Elizabeth Arden has been...