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Nars Marks 15th Anniversary With a Few Friends

New book by François Nars, “15x15,” created to celebrate the beauty firm's anniversary.

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Marc Jacobs

Photo By François Nars

François Nars is celebrating the 15th anniversary of the founding of his eponymous company by combining two of his favorite things — beauty products and photography — in a new book.

Nars, creative director and founder of the company which bears his name, did both the makeup and the photography for the book, “15x15,” which is published by Chandelier Creative and is due out in mid-November for 30 days only at 15x15project.com.

“When you do something for 15 years, you want to do something fun but [that is] still a nice piece of work. Plus, the Nars brand people wanted me to do something to remind people I’m still here,” Nars said with a laugh.

Concurred Louis Desazars, chief executive officer of Nars, which was acquired by Shiseido Co. Ltd. in 2000: “It is a good opportunity to raise brand awareness — and we’re proud that we’re celebrating the anniversary in a unique way.”

Like Nars’ earlier book, “X-Ray,” the portraits are intended to transform their subjects into new personas — but the twist this time is that there are two inspirations for each shot, an iconic image, person or emotion and a classic Nars product. The book features portraits of 15 celebrities: Marc Jacobs, Isabella Rossellini, Amber Valletta, Dayle Haddon, Naomi Campbell, Amanda Lepore, Daphne Guinness, François Vincentelli, Natasha Poly, Lisa Marie Smith, Olivier Theyskens, Carla Gugino, Shalom Harlow, Tyson Ballou and Jennifer Jason Leigh. “Basically, I wanted people who reflected my taste, friends and people I admired for their look and talent,” said Nars. “I love the way Marc looks, but also what he is and does. I tried to pick people not just for looks, but for talent.

Among the varied images: Nars’ photo of Jacobs was inspired by a Richard Avedon image of Sixties supermodel China Machado and Nars Dovima Nail Polish (a tomato-red shade named for another Sixties-era supermodel who was a favorite of Avedon’s.) “It is really an homage to Avedon, who I’ve admired for years,” said Nars. Proceeds from Jacobs’ image will go to AmFar. Catherine Deneuve in Belle de Jour was Nars’ inspiration for his portrait of Valletta. The Nars lipstick of the same shade, a sheer beige, was the product used in the shot. Profits will go to The Friendly House. Haddon wears Nars’ Butterfield 8 Lip Lacquer in a shot inspired by Elizabeth Taylor’s role in the movie of the same name. Her proceeds will benefit WomenOne. Isabella Rossellini appears in a Junya Watanabe top wearing Nars’ Misfit Duo Eyeshadow. Her portrait references her most recent project, Green Porno, a series of short films examining the sex lives of bugs. The project was written and directed by Rossellini and features her. Proceeds of her pictures will benefit The Guide Dog Foundation.

“There’s something very different on every page,” said Nars. “You don’t get bored.”

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