WWD.com/beauty-industry-news/beauty-features/monde-nouveau-kitch-sell-1157195

beauty-features

January 14, 1994

Monde Nouveau: Kitch and Sell

PARIS -- With the backing of Clarins, an upstart French brand called Un Monde Nouveau is aiming to capture the 25-and-under crowd with a fragrance line set apart by kitschy packaging."I've been intrigued with the way that young people have...

By Sarah Raper

beauty-features/news

PARIS -- With the backing of Clarins, an upstart French brand called Un Monde Nouveau is aiming to capture the 25-and-under crowd with a fragrance line set...

Monde Nouveau: Kitch and Sell

PARIS -- With the backing of Clarins, an upstart French brand called Un Monde Nouveau is aiming to capture the 25-and-under crowd with a fragrance line set apart by kitschy packaging."I've been intrigued with the way that young people have...

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