WWD.com/beauty-industry-news/beauty-features/models-as-guinea-pigs-beauty-uses-backstage-to-test-new-products-718419
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Models As Guinea Pigs: Beauty Uses Backstage To Test New Products

Beauty companies are using the runways to give a real-life road test to products in development, making the runways a backstage laboratory.

By and
with contributions from Kristin Finn, Andrea Nagel