“It’s been a lovefest since the beginning,” said Evelyn Lauder, who gave Hurley a gold Cartier Love bracelet. “Elizabeth resonates with everyone — especially the consumers. They say she is the kind of person they would want as a friend.”
Hurley will appear in two Estée Lauder brand ads later this year: for the new Sensuous fragrance, due out in July, and for Perfectionist, which the company is releasing with an updated formula, also in July.
When she’s not at Lauder, Hurley has a host of other things keeping her busy. She continues to design and market her Elizabeth Hurley Beach collection of swimwear (a trademark fight with California-based sportswear brand Hurley International notwithstanding) and has just designed a lower-priced swimwear line for Spanish retailer Mango. Hurley will appear in advertising for the collection, Elizabeth Hurley for Mango, due out next month.
She is also making progressing with her three-year-old organic farming project — a 400-acre farm in Gloucestershire, England. “Our meat now is on sale in all of the organic butchers and hotels in our area,” she said proudly. “You can now get Hurley Meat and Hurley Lamb. We’re also doing a partnership with someone very important in the organic world in the U.K. [whom she declined to reveal] which will involve a line of my food linked with their products.”
For complete coverage, see Friday's WWD.