Jureidini, currently president of the designer fragrance division of Lancôme U.S. parent L'Oréal USA, will assume his new post on May 1 and will report to Valerie Chapoulaud, president of the Luxury Products Division of L'Oréal USA. Jureidini will replace Eric Lauzat in the Lancôme role. Lauzat, who had held the post since May 2005, will move on to a new assignment that will be announced shortly, according to a Lancôme spokeswoman.
"Eric's strategic business acumen, coupled with his commitment and determination, enabled him to lead the Lancôme team in successfully maintaining the brand's positioning, improving its image at retail and gaining momentum in closing the gap in ranking with our competitors," stated Chapoulaud. "He leaves Serge with a strong and talented management committee supported by a passionate and dedicated team."
Jureidini joined the L'Oréal Group in 1992 as a sales manager for the Luxury Products Division. In 1995, he became account manager for Lancôme's North American travel retail business. In 1997, he was appointed as general manager for the Travel Retail Division in Asia. He was named general manager for Giorgio Armani in the U.S. in 2000 and was promoted to his current role as president of the designer fragrance division in 2006.
"Serge's demonstrated entrepreneurship, passion and drive will be outstanding assets to the Lancôme team," stated Chapoulaud, adding that Jureidini has quarterbacked a number of successful L'Oréal launches in the U.S., including Giorgio Armani's color cosmetics line, Flowerbomb by Viktor & Rolf and Diesel fragrances.
Leslie Marino, currently senior vice president of sales for the designer fragrances division, will replace Jureidini in the role he is exiting. Marino's title will be general manager of the designer fragrances division, and she will report to Chapoulaud.
Marino joined L'Oréal USA in 1990 as an account executive and held a series of increasingly senior management assignments — including director of sales administration, regional sales manager and field sales vice president — before assuming her current role.
"Leslie is a highly respected executive within the L'Oréal Group whose leadership, drive and business sensibility make her an excellent choice for this role," stated Chapoulaud. "Given the close business partnership and alignment between Serge and Leslie, I am confident that the exceptional spirit and successful business results within the designer fragrances division will continue under Leslie's leadership."