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Lancome Names Linter To New Beauty Position...

Lancome has named makeup artist Sandy Linter as its first beauty at every age expert.

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Sandy Linter

Sandy Linter

Photo By WWD Staff

Lancôme has named makeup artist Sandy Linter as its first beauty at every age expert.

Linter, who began in the beauty industry in 1969 and remains a working editorial and celebrity makeup artist, will advise the brand on product development, help train Lancôme makeup artists and make special appearances at Lancôme counters nationally.

The new role was created to enhance Lancôme's strong antiaging skin care and makeup positionings, as well as to demonstrate to consumers that the brand is designed to appeal to all women — from teens to septuagenarians. "Women can be beautiful at any age," said Linter. "The trick is in understanding how to enhance what you like about your looks, and downplay what you don't. Your makeup should change as you age; what looked good at 20 probably won't look the same at 50. By updating, you remain beautiful. I'm looking forward to working with a wide range of Lancôme customers in this new role."

And Lancôme executives believe those consumers will be just as anxious to work with Linter. "Women in their 40s, 50s, 60s and beyond are eager for the knowledge that Sandy Linter has," stated Catherine Roggero, senior vice president of sales for Lancôme. "Lancôme always has spoken directly to that client, and we know they are going to be very excited to have access to one of the stars of the beauty industry."

"Sandy brings a depth of experience that few makeup artists possess," stated Nina White, deputy general manager and senior vice president of marketing for Lancôme.

In the course of her distinguished career, Linter has worked with a long list of A-listers, including Sigourney Weaver, Candice Bergen, Elizabeth Hurley and Bette Midler. She has also worked with fashion photographers Irving Penn, Patrick Demarchelier and Deborah Turbeville, and her work has been featured on the covers of Vogue, Harper's Bazaar, and many other prominent fashion and beauty publications.

Linter joins a list of Lancôme expert advisers, which includes dermatologist Tina Alster. As well, the announcement of a new international makeup artist replacing former artist Gucci Westman is expected later this year. According to industry sources, Westman's replacement may be editorial makeup artist Aaron De May.
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