WWD.com/beauty-industry-news/beauty-features/l-oreal-taking-aim-at-p-g-1151620

beauty-features

January 14, 1994

L'Oreal Taking Aim At P&G

NEW YORK -- Cosmair is making its first major attempt to loosen Procter & Gamble's grip on the hair care category with a new shampoo and conditioner called Hydravive Performance.The effort by Cosmair -- the New York-based licensee of...

By Julie L. Belcove

beauty-features/news

NEW YORK -- Cosmair is making its first major attempt to loosen Procter & Gamble's grip on the hair care category with a new shampoo and conditioner...

L'Oreal Taking Aim At P&G

NEW YORK -- Cosmair is making its first major attempt to loosen Procter & Gamble's grip on the hair care category with a new shampoo and conditioner called Hydravive Performance.The effort by Cosmair -- the New York-based licensee of...

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