Hong Kong Market Comes of Age

Beauty is showing its true colors here. Walking down a street in Hong Kong just a decade ago, it was rare to spot women wearing foundation or nail polish. Now though, it's hard to find a bevy of better-groomed denizens anywhere.

View Slideshow
In all, L'Oréal runs more than 60 stores in the city. Two months ago, with the unveiling of the Elements mall, L'Oréal — which has been in Hong Kong for 25 years and China for 10 — inaugurated six branded stores, including the first Helena Rubinstein door worldwide.

While it is not L'Oréal's intent to be a retailer (Stephen Mosely, president and managing director of L'Oréal Hong Kong, said the company would "much rather work with retail partners if we can"), such stores in a market like Hong Kong allow the company to express a brand fully.

"We're following the development of the environment," Mosely said.

It's an exciting one in Hong Kong, where the consumer's appetite for beauty keeps growing.

"We see emerging segments that probably didn't exist a few years ago," said Mosely, ticking off the men's and sun care markets, plus the dermo-cosmetics segment, among others. "We think the trends will continue driving the market."
View Slideshow
Page:  « Previous
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false