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Terry J. Lundgren’s Expansive Vision:
The CEO’s Four-Pronged Plan
It’s In the Mix: Offer beauty shoppers a one-two punch by combining the power of the big brands on the traditional floor with the playfulness and innovation of niche brands in Impulse Beauty.
Nationwide Is on Our Side: Use cross-country media campaigns to communicate innovation and excitement, thus lessening the dependence on gift-with-purchase.
Public Service: Create a renewed emphasis on training—and retraining—sales associates to transform the store’s culture into one that readily engages with customers.
Think Small: Reorganize the management structure and pair merchandise managers with planning counterparts so that executives can better predict and react quickly to local business drivers.