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beauty-features

Harnessing the Might of Macy's

Chief executive officer Terry J. Lundgren is out to prove that bigger really does mean better.

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Appeared In
Special Issue
Beauty Inc issue 04/22/2011

Terry J. Lundgren’s Expansive Vision:
The CEO’s Four-Pronged Plan

 

It’s In the Mix: Offer beauty shoppers a one-two punch by combining the power of the big brands on the traditional floor with the playfulness and innovation of niche brands in Impulse Beauty.
Nationwide Is on Our Side: Use cross-country media campaigns to communicate innovation and excitement, thus lessening the dependence on gift-with-purchase.
Public Service: Create a renewed emphasis on training—and retraining—sales associates to transform the store’s culture into one that readily engages with customers.
Think Small: Reorganize the management structure and pair merchandise managers with planning counterparts so that executives can better predict and react quickly to local business drivers.

 

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