Women’s Wear Daily
04.17.2014
beauty-features
beauty-features

Egoiste Platinum Polished For Bow

NEW YORK -- When the high-decibel 1991 U.S. launch of its men's fragrance Egoiste fizzled in less than a year, Chanel had to decide whether to write off the estimated $9 million it had spent promoting the brand or try to cash in on the hype it had...

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