Clarins Treatment Line Tailored for Skin Type, Climate

Groupe Clarins' newest line of moisturizers, HydraQuench Multi-Climate, is meant to suit any face anywhere on earth.

with contributions from Jennifer Weil
The line also contains a product deemed as emergency repair for dehydrated skin in any climate. HydraQuench Intensive Serum Bi-Phase Dehydrated Skin contains oil from the Inca peanut to rebuild skin's barrier against moisture loss plus an extract of alfalfa grass, deemed to boost collagen production, according to the company.

HydraQuench products come in a range of textures, including creams, cream-gels and lotions.

Product prices range from 49.50 euros, or $71.20 at average exchange, for a 50-ml. jar of HydraQuench Rich Cream for Normal to Dry Skin to 57 euros, or $82, for a 30-ml. bottle of HydraQuench Intensive Serum Bi-Phase Dehydrated Skin.

Single- and double-page advertising, showing a model relaxing in water and the HydraQuench products, will break in February magazines.

Also in the realm of products for more on-the-go use is Clarins' Body Shaping Supplement, due out Jan. 1 in the U.S. and February elsewhere. It contains the same ingredients as the company's best-selling Clarins Body Lift Minceur slimming product, but has been reformulated so it may be added easily and effectively to any of the firm's other products — from creams to lotions to gels, according to company executives. While they would not talk numbers, industry sources estimate the product will ring up $10 million at wholesale in its first year worldwide. Each pair of 25-ml. Body Shaping Supplement bottles will sell for $75.

In retail news, Clarins opened its first European freestanding store — a retail environment including treatment rooms — in Paris, called Boutique Clarins. The 1,500-square-foot space opened in October. Industry sources estimate it generates $44,000 a month.
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