HydraQuench products come in a range of textures, including creams, cream-gels and lotions.
Product prices range from 49.50 euros, or $71.20 at average exchange, for a 50-ml. jar of HydraQuench Rich Cream for Normal to Dry Skin to 57 euros, or $82, for a 30-ml. bottle of HydraQuench Intensive Serum Bi-Phase Dehydrated Skin.
Single- and double-page advertising, showing a model relaxing in water and the HydraQuench products, will break in February magazines.
Also in the realm of products for more on-the-go use is Clarins' Body Shaping Supplement, due out Jan. 1 in the U.S. and February elsewhere. It contains the same ingredients as the company's best-selling Clarins Body Lift Minceur slimming product, but has been reformulated so it may be added easily and effectively to any of the firm's other products — from creams to lotions to gels, according to company executives. While they would not talk numbers, industry sources estimate the product will ring up $10 million at wholesale in its first year worldwide. Each pair of 25-ml. Body Shaping Supplement bottles will sell for $75.
In retail news, Clarins opened its first European freestanding store — a retail environment including treatment rooms — in Paris, called Boutique Clarins. The 1,500-square-foot space opened in October. Industry sources estimate it generates $44,000 a month.