WWD.com/beauty-industry-news/beauty-features/clairol-trio-gets-makeover-587070
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Clairol Trio Gets Makeover

NEW YORK — Clairol wants to touch up fading category sales by taking the risk out of at-home hair color. The Procter & Gamble division, which spent the last two years focusing squarely on color through its multimillion-dollar ad campaign,...