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June 17, 1994

Bulgari Launch Takes Low-Key Approach

NEW YORK -- While Bulgari Parfums plots a wider distribution for its second fragrance, the company is maintaining its dignified style."We think that things are becoming a little too fast, easy and gimmicky in the fragrance business," said Arie...

By Cara Kagan

beauty-features/news

NEW YORK -- While Bulgari Parfums plots a wider distribution for its second fragrance, the company is maintaining its dignified style.

"We think that...

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Bulgari Launch Takes Low-Key Approach

NEW YORK -- While Bulgari Parfums plots a wider distribution for its second fragrance, the company is maintaining its dignified style."We think that things are becoming a little too fast, easy and gimmicky in the fragrance business," said Arie...

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