WWD.com/beauty-industry-news/beauty-features/brut-bids-for-new-generation-with-actif-blue-1158710
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Brut Bids for New Generation with Actif Blue

NEW YORK -- With the fall launch of its new Brut Actif Blue fragrance, Chesebrough-Pond's is going after a younger customer than the man who typically buys its 30-year-old mainstay Brut and is using some traditionally prestige-market tactics in the...

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