For years, the beauty industry has marched to the incessant drumbeat of newness. According to conventional wisdom, a company has to constantly launch new products in order to hold its market share...
beauty-features
beauty-features
May 20, 2011
Being Good to Mama
By reinforcing their core business with aspirational add-ons, savvy marketers are satiating the thirst for new while protecting the original franchise.
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