WWD.com/beauty-industry-news/beauty-features/beauty-s-20th-century-from-burn-salve-to-20b-1151119
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beauty-features

Beauty's 20th Century: From Burn Salve to $20B

WASHINGTON -- In retracing the U.S. beauty business over the last 100 years, it appears a series of seemingly random events somehow led to the development of a $20 billion industry.Could anyone have predicted in 1904, when Max Factor left his...

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