Beauty Contest by Design

People may attempt not to judge a book by its cover, but when it comes to the beauty world, looks are everything. “A product’s design is...

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The bold colors of several of the mass fragrances caught our expert’s eye, but Avon’s eau de toilette for men, R.P.M., won Lombardi’s final nod of approval. The bottle’s race-track shape and orange accent color give the fragrance a masculine feel without being overly macho, remarked Lombardi.

While considering finalists in the mass cosmetics category, he stopped to tinker with the Snapple Lip Balm by Lotta Luv, giving it great praise for remembering to include Snapple’s signature facts on the inside cap. However, in the end, Revlon’s cream blush with pop-up mirror won out for solving an age-old problem: grimy compact mirrors.

Lombardi was intrigued by several of the contenders in the limited cosmetics category, but the choice came down to Iredale’s Liquid Minerals and Estée Lauder’s Beautiful Bride Photo Perfect Powder Duo. He applauded Liquid Mineral’s flawless dispension of its liquid gel and beaded-mineral formula, which mixes into a mousse when pushed through the pump, but he ultimately chose Estée Lauder’s dual compact of matte and loose powder. “It’s classic, elegant and true to the Estée Lauder brand, and that is a vital element of packaging. And it’s something that Estée Lauder does very well. The brand is a hallmark of premium product design and engineering,” commented Lombardi.

For mass skin care, the clear winner in Lombardi’s view was Wal-Mart’s SkinSimple skin care line by Elizabeth Arden. “This line brings a lot of aesthetic value to the mass market,” Lombardi noted, calling attention to the clean logo and ergonomic shape of the products. “There are so many products in the mass channel that it’s difficult for retailers to promote all of them. That puts a big burden on a package.”

In limited skin care, Lombardi picked Cosme DeCorte Vital-Science as the best product package in its class. What’s more, the skin care line earned his vote for the grand prize winner in the packaging and design awards. In this line, commented Lombardi, engineering and design work in tandem. Commenting on the collection’s soft, sloping shoulders and pearlized collars, Lombardi said, “This is a serious design effort that is expertly done.”

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