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September 4, 2009

Beauty Brands Tap Into Social Networks

Procter & Gamble, Estée Lauder Cos. and Elizabeth Arden gear marketing dollars towards social media efforts on Twitter, Facebook and Myspace.

beauty-features/news

Beauty marketing is rapidly becoming a two-way conversation as the social media revolution takes hold.

Cyber pioneer Procter & Gamble acknowledges steering more of its marketing dollars...

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