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The artist said Britto Azul (azul is Spanish for “blue”) was inspired by the beauty of a sunny South Beach afternoon and the ocean. Britto Azul features top notes of orange sorbet and lemoncello, a heart of apple blossom and ginger and a drydown of white musk and white birch.
Retail prices have been set at $45 for the 1.4-oz. eau de parfum and at $65 for the 2.5-oz. edp. Britto designed the packaging as well as the light blue frosted glass bottle.
Britto also launched a women’s sterling silver jewelry collection at Bloomingdale’s in Miami in March and he has a line of dinnerware, scarves, ties and handbags that is available for sale at Britto Central, his popular Miami Beach gallery, or at britto.com.
Industry sources speculated that Britto’s newest scent could garner first-year retail sales volume of at least $1 million.
— Rusty Williamson