Beauty Beat: Williams Tapped for Flirt Guest Role ... Kanebo Bidding Process Under Way ... Pop Artist Romero Britto Does Sea-Inspired Scent

You could say that it’s game, set, Flirt for tennis whiz Serena Williams.

The artist said Britto Azul (azul is Spanish for “blue”) was inspired by the beauty of a sunny South Beach afternoon and the ocean. Britto Azul features top notes of orange sorbet and lemoncello, a heart of apple blossom and ginger and a drydown of white musk and white birch.

Retail prices have been set at $45 for the 1.4-oz. eau de parfum and at $65 for the 2.5-oz. edp. Britto designed the packaging as well as the light blue frosted glass bottle.

Britto also launched a women’s sterling silver jewelry collection at Bloomingdale’s in Miami in March and he has a line of dinnerware, scarves, ties and handbags that is available for sale at Britto Central, his popular Miami Beach gallery, or at

Industry sources speculated that Britto’s newest scent could garner first-year retail sales volume of at least $1 million.
— Rusty Williamson

Page:  « Previous
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false