Beauty Beat: Avon's Mark Adds Sparks...

Avon's Mark beauty brand has signed singer Jordin Sparks, the winner of Fox's "American Idol" last year, as the brand's sales representatives' spokeswoman, a first for the teen-oriented brand.

In May, Massimo Cealti will become vice president of consumer and market intelligence. He has spent more than 20 years in market research for global companies like McDonald's, Nestlé and the Coca-Cola Co.

Meanwhile, Béatrice Favre-Bulle has been promoted to the position of senior vice president of fragrance development. Her replacement as head of evaluation, personal care, for Europe, Africa and the Middle East at Symrise has yet to be announced.

And Roberto Ascoli has become senior vice president of new business development in the scent and care division. Ascoli's previous post, as head of sales in France and director of the beauty care creative center in Paris, has been filled by Marie-Lise Jonak. She was previously head of fine fragrance sales in France at the firm.

— Ellen Groves
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