Beauty Beat: Avon's Mark Adds Sparks...

Avon's Mark beauty brand has signed singer Jordin Sparks, the winner of Fox's "American Idol" last year, as the brand's sales representatives' spokeswoman, a first for the teen-oriented brand.

"This allows representatives to learn from her and be engaged with someone who has had the experience before, which adds greater value to the Mark experience," said Poccia. "We want to make sure she's the one giving encouragement for the brand."

— Michelle Edgar

Estée Lauder Taps EVP

Alexandra C. Trower has been named executive vice president of global communications for the Estée Lauder Cos. Inc.

Trower, who will report to William P. Lauder, the company's chief executive officer, begins her new post on April 14. She is replacing Sally Susman, who left Lauder to become senior vice president of worldwide communications and chief communications officer at Pfizer Inc. in February.

Trower, most recently senior vice president of media relations for Bank of America Corp., spent more than two decades in the financial services industry. She has served as a managing director at J.P. Morgan Chase & Co., where she oversaw corporate communications for JPMorgan Fleming Asset Management, and as vice president of corporate communications at Chancellor LGT Asset Management.

In her new role, Trower will direct Lauder's overall communications strategies, including brand, corporate, internal and consumer communications, and will work closely with Lauder's investor relations department.

"Alex brings invaluable global experience to the Estée Lauder Cos. with her broad financial, corporate and consumer background," Lauder stated. "We're confident that her proven track record will be an asset to the company and its brands."

— Julie Naughton

Symrise Names Senior Execs

PARIS — German fragrance and flavors supplier Symrise AG announced Tuesday it has created four new senior positions in a bid to bolster creativity and innovation in its scent and care division, which combines the firm's fragrances, mint flavors, cosmetic ingredients and aroma molecules businesses.

Michael Kocher has been appointed senior vice president of innovation for scent and care at the Holzminden, Germany-based firm. His role is to integrate the once separately handled areas of research and marketing plus consumer market research and to orient them toward innovation, Symrise stated. Kocher joins Symrise from competitor Firmenich, and, prior to that, he had worked for research organization the Max-Planck-Institut and consumer goods manufacturer Reckitt Benckiser.
Page:  « Previous Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false