The bonanza of globalization has its price.
That is what Dan Brestle, the retired vice chairman and president of the Estée Lauder Cos., North America, had in mind as he was leaving...
beauty-features
beauty-features
May 11, 2012
Balancing Price, Brand Image in Beauty
As the world becomes increasingly global, Pete Born explores the dilemma marketers face in creating an equitable pricing strategy while protecting brand image.
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