WWD.com/beauty-industry-news/beauty-features/balancing-price-brand-image-in-beauty-5896320

beauty-features

May 11, 2012

Balancing Price, Brand Image in Beauty

As the world becomes increasingly global, Pete Born explores the dilemma marketers face in creating an equitable pricing strategy while protecting brand image.

By Pete Born

beauty-features/news

The bonanza of globalization has its price.

That is what Dan Brestle, the retired vice chairman and president of the Estée Lauder Cos., North America, had in mind as he was leaving...

Balancing Price, Brand Image in Beauty

As the world becomes increasingly global, Pete Born explores the dilemma marketers face in creating an equitable pricing strategy while protecting brand image.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.